Q&A series: "Finding Success with Koala Insulation" with KI of NW Pennsylvania Owner, Martin Doody

Discover the success stories of our top franchise owners! In this installment of our new ๐—ค&๐—” series, "๐—™๐—ถ๐—ป๐—ฑ๐—ถ๐—ป๐—ด ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€ ๐˜„๐—ถ๐˜๐—ต ๐—ž๐—ผ๐—ฎ๐—น๐—ฎ ๐—œ๐—ป๐˜€๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป", we sit down with KI of NW Pennsylvania, Owner, Martin Doody, to uncover the secrets behind his thriving franchise.

๐—›๐—ผ๐˜„ ๐—ฑ๐—ผ ๐˜†๐—ผ๐˜‚ ๐—บ๐—ฒ๐—ฎ๐˜€๐˜‚๐—ฟ๐—ฒ ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€?

I believe the definition of success is different for every individual.  In my opinion, success is when you achieve a goal.  I believe goals are based on an individual’s values and mission.  I recommend taking the time to consider your values and mission, then come up with BIG goals, and finally developed a step-by-step plan to achieve those goals.  Work the plan daily, change it as necessary, stay focused on the goal, and you will accomplish BIG things and achieve success.

๐—›๐—ผ๐˜„ ๐—ต๐—ฎ๐˜€ ๐—ž๐—ผ๐—ฎ๐—น๐—ฎ ๐—œ๐—ป๐˜€๐˜‚๐—น๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐—ฎ๐—ถ๐—ฑ๐—ฒ๐—ฑ ๐—ถ๐—ป ๐˜€๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€?

My goal was to build a profitable, customer-oriented, family owned and operated business in one year.  The support from the team at Koala Insulation has played an instrumental role in helping us to learn the insulation business, connect us with industry partners to speed in the growth of the business, set up national accounts, marketing guidance, and technical support.  We could not have achieved our goal in one year without the support from everyone at Koala HQ.

๐—ช๐—ต๐—ฎ๐˜ ๐˜„๐—ผ๐˜‚๐—น๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜๐—ฒ๐—น๐—น ๐—ณ๐˜‚๐˜๐˜‚๐—ฟ๐—ฒ ๐—™๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ต๐—ถ๐˜€๐—ฒ ๐—ฃ๐—ฎ๐—ฟ๐˜๐—ป๐—ฒ๐—ฟ๐˜€ ๐˜„๐—ต๐—ผ ๐˜„๐—ฎ๐—ป๐˜๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ด๐—ฒ๐˜ ๐˜€๐˜๐—ฎ๐—ฟ๐˜๐—ฒ๐—ฑ?

Choosing a franchise is exciting and can be overwhelming at times.  I had no idea the amount of different franchise opportunity that exist.  During the initial consideration of whether to purchase a franchise or not, I looked at up to five different franchise opportunities.  To aide in making the final decision I came up with three questions to differentiate the various opportunities.

1. Which franchise would I feel comfortable and proud to tell friends and family I now owned?  2. Would I enjoy the work and industry?

3. Which franchise would we realize the quickest ROI?

4. Which franchise would generate the best long-term ROI?

After considering these four questions it became clear the answer was Koala Insulation!  If I had to do it all over again, I would choose Koala Insulation without any doubt.


How many rigs did you start with and how many do you have now?

We started with one blown-in rig, and one spray foam rig.  Within four months we added a second blown-in rig.  We now have the capability of having three crews on the road daily.


๐—ช๐—ต๐—ฎ๐˜’๐˜€ ๐˜๐—ต๐—ฒ ๐—ฎ๐˜ƒ๐—ฒ๐—ฟ๐—ฎ๐—ด๐—ฒ ๐˜๐—ถ๐—ฐ๐—ธ๐—ฒ๐˜ ๐—ฝ๐—ฟ๐—ถ๐—ฐ๐—ฒ?

Our business can be divided into a number of different categories:

  • โ€‹Existing home insulation/ventilation upgrades.
  • โ€‹New home construction.
  • โ€‹New commercial construction.
  • โ€‹Industrial.

As you start the business, I recommend focusing on existing home upgrades.  The average ticket for this type of work is approximately $2,500.  You will need to get a better understanding of the business and industry before entering the other market segments.  This projects will generate higher per project revenue, but can be very costly if you and/or your team are not completely proficient in all aspects of the insulation requirements.

๐—œ๐˜€ ๐˜๐—ต๐—ฒ๐—ฟ๐—ฒ ๐—ฎ๐—ป๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด ๐—ฒ๐—น๐˜€๐—ฒ ๐˜†๐—ผ๐˜‚’๐—ฑ ๐—น๐—ถ๐—ธ๐—ฒ ๐˜๐—ต๐—ฒ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐˜๐—ผ ๐—ธ๐—ป๐—ผ๐˜„ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ผ๐˜„๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ, ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฎ๐˜„๐—ฒ๐˜€๐—ผ๐—บ๐—ฒ ( ๐Ÿ˜‰ ) ๐—ผ๐—ฟ ๐˜๐—ต๐—ฒ ๐—ž๐—ผ๐—ฎ๐—น๐—ฎ ๐—™๐—ฟ๐—ฎ๐—ป๐—ฐ๐—ต๐—ถ๐˜€๐—ฒ ๐—™๐—ฎ๐—บ๐—ถ๐—น๐˜†?

As a small business owner you will experience a wide range of emotions – excitement, pride, stress, frustration, apprehension, etc.  It’s important to remember that by having a goal, developing a plan, working the plan and staying focused - you will be successful.  While developing your plan, utilize all of the resources available from Koala Insulation HQ, and the network of other Koala franchise partners to avoid as many mistakes as possible, and accelerate your growth.